Synbiotics and the Evolving Market for Microbiome Ingredients
Description Probiotics have long been category leaders when it comes to the microbiome and have been central players in the finished products consumers reach for when they see solutions for digestive wellness. But slow growth and a sales slide from historic highs for probiotic supplements has the spotlight on new, complex synbiotic combinations of pre- and probiotics—driven by research that continues to connect microbiome health to every other system of the body. This session will explore the changing landscape for microbiome ingredients, and also:
· The marketing of microbiome-focused ingredients broadly playing better in food and beverages instead of supplements, and the push beyond pills and powders
· Evolving evidence of microbiome makeup and the effects on cognition, bone and joint health, and immune response
· The impact of postbiotic ingredients on the landscape for complex, condition-specific formulations
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