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Build-A-Beverage: Factors to Consider When Developing New Products

  • Tuesday, April 18, 2023:9:00 AM - 10:00 AM
  • Room: Meadowlands Exposition Center, Meeting Room

Description

In the first-ever, beverage-specific education session at SupplySide East, we’re going beyond low-ABV and no-sugar spirits to discuss other trends in this category. Functional ingredients, flavors, colors—you name it, we’ll talk about it. With 2023 in full swing, consumers are maintaining the focus on health and immunity they cultivated during the pandemic and are seeking out beverages that provide these attributes without sacrificing flavor and enjoyment. Mushrooms are on the rise because of their immune-boosting properties, new and exciting flavors are dominating the market, and colors are more important than ever. Learn more about how these things are changing the beverage world.

This session will cover:

· Market overview

· Functional beverages – the future of mushrooms and other immune-boosting ingredients

· Flavor town – what are the best ingredients to use to flavor beverages?

· The future of beverage packaging

Watch on-demand here


Speaker
Candace Smith-Lee
Senior Category Scientist, Beverage
ofi
Speaker
Diane Ray
VP of Strategic Innovation
Natural Marketing Institute (NMI)
Moderator
Heather Carter
Associate Editor
Food & Beverage Insider
Speaker
Sam Kressler
Founder
Stir Innovation
Speaker
Scott Frohman
Founder and CEO
Odyssey Elixir